RESEARCH-Target Audience- BP12

Target Audience Research

The genre I choose for my production is Crime and mystery and the movies I choose where The Girl With The Dragon Tattoo, Goodfellas and Scarface. A target audience is a particular demographic group that the movie is targeted at so that they can make the movie appropriate for that demographic. When thinking about your target audience you need to know what's their,

• Gender
• Age range
• Region
• Social Class

Understanding your target audience is crucial as you will need to consider your demographic when producing the movie as you need to understand what they want and what will make them stay till the end as you need to relate to you audience. My production is hopefully going to be about the genre of Crime and Mystery and thus I have researched into what my particular target audience will be.

The Girl With The Dragon Tattoo-



The genre of this movie is a crime, mystery and drama which is similar to what I want to do in my production. The demographics for this movie is mainly a male audience with an age range of 40-54. They also have an NRS social grade of ABC1 which means that this particular movie appeals to a more upper/middle class background The target audience also consumes brands such as Hewlett-Packard (HP) and they enjoy listening to musical artists such as Tracy Chapman.

Goodfellas-
The genre of Goodfellas is Crime, Biography and drama and the main demographic is a male audience with an age range of 40-54 year old with an NRS social grade of C2DE. This means that this movie appeals to  more of a working class background which is expected as it was made in the 1990's when the economy wasn't really expanding. The type of brands that this demographic consume is BBC sport, Netflix and sky. This group of males also enjoy watching movies such as taxi driver and listening to Faithless.

Scarface-
The genre of this particular movie is an Crime, Drama movie. The demographics for this particular movie is a male audience in the age range of 25 to 39. They have a NRS social grade of C2DE which means that this crime drama appeals to a more working class audience. This demographic consume brands such as Just Eat and BBC Sport and for entertainment they enjoy watching TV shows such as Dexter.

Survey Monkey-

https://www.surveymonkey.com/r/QM3ZX8N


I found out that most of my target audiences are males with an age range between 25-40. They enjoyed mostly British movies such as V for Vendetta and James Bond. They enjoyed actor such as Daniel Craig, Arnold Schwarzenegger and Al Pacino.
They also enjoyed movies in locations such as America and the Caribbean. They enjoyed the genre of Action and Mystery and the reason for this was that it was plot driven, action packed and thrilling.

Target Audience Interviews-
The people that I interviewed were 2 males and 2 females with a wide range of genre and film preferences. I was unable to record the people as they wished that their identity would stay anonymous and thus protected.

Age- 24
Gender- Male
Movies Enjoyed and why

1. The Heat- The starring characters
2. White Chicks- Plot Driven
3. The Matrix- Special Effects (SFX)

Age- 37
Gender- Female
Movies Enjoyed and why

1. Terminator- The Main actor
2. Die Hard- Action Packed
3. Monsters University- Plot  

Age- 20
Gender- Male
Movies Enjoyed and why

1. Lion King- Plot
2. Bourne Identity- Action packed
3. Deja Vu- Unusual

Age- 27
Gender- Female
Movies Enjoyed and why

1. Jumanji- Plot Driven
2. Home alone 2- Generic Preference
3. Alvin and the Chipmunks- Unique

Conclusion-
Overall I found out that my target audience has a specific generic preference of Comedy, Action and Mystery. These results were excellent as I predicted exactly what my target audience preferred which means that our groups production will be sorely focused on the needs of our demographic.